In 2021, the competition in the Chinese home appliance market is still in a white hot stage, but on the other hand, with demand upgrading, quality prevailing, and personalized fashion becoming popular, more and more consumers are beginning to pursue better products and services and are willing to pay for good products. While responding to market competition, Weber has deeply cultivated user needs, continuously adhered to innovative research and development, and used ingenuity and intelligence to meet the needs of consumer upgrading, achieving good market response.

On December 31st, the Information Times newspaper released the list of "2021 China Home Appliance Industry Heroes Conference". At this year's Home Appliance Heroes Conference, Mr. Liu Zhenggen, the Managing Director of Weber Home Appliances, was awarded the title of "2021 China Home Appliance Industry Marketing Leader"; Weber's Q5 water heater won the "China Home Appliance Industry Technology Innovation Award".

The "China Home Appliance Heroes Association" planned and hosted by the "Information Times Newspaper" aims to create a platform for communication and networking in the home appliance industry, and sincerely commend the home appliance heroes who have made positive contributions to the development of China's home appliance industry. The annual home appliance industry "Heroes' Club" list has been released, which is a review and focus on the home appliance brands and CEOs who continue to guide the industry and forge ahead through continuous innovation and marketing changes under the overall pressure of the home appliance market in 2021, in order to witness and commend together. Since December, the Information Times has conducted a 1-month voting, screening and final review by the expert panel, combined with the ranking data of household appliance sales in the third quarter of survey institutions such as Zhongyikang and Ovi Cloud, and launched a voting survey relying on the WeChat official account of 140 sub district offices in Guangzhou, which are connected to e-home in the micro community; And organize a review team to combine the sales and survey data of the first three quarters from JD.com, Gome, Zhongyikang, and Aowei Cloud Network, and finally select the following home appliance figures and brand products to enter the "Hero Club" list in the home appliance industry. (The screenshot of the ranking is from the December 31, 2021 issue of the Information Times)


Liu Zhenggen, the Marketing Leader of China's Home Appliance Industry in 2021

To establish the inherent advantages of a brand, the most crucial thing is to focus on user needs. In the face of the changes and challenges in the bathroom industry, we must prioritize technological innovation and breakthroughs. "- Liu Zhenggen, Managing Director of Weber Home Appliances.

Mr. Liu Zhenggen, the Managing Director of Weber Home Appliances, currently serves as the Vice President of Shunde Home Appliances Chamber of Commerce. He has been deeply involved in the kitchen heating industry for 20 years and now leads Weber Home Appliances to innovate its products and marketing models. Adhering to the marketing concept of professional quality and focus on demand, he insists on the path of product innovation and constantly surpasses himself on the road of "innovation and change", leading the brand to develop in a specialized and beautiful direction. In the past two years, Weber, as a representative of professional electric water heater brands, has gradually moved towards the development of era brands.


China Home Appliance Industry Technology Innovation Award "- Weber Xian Water Purification Heater Q5

Since its establishment in 1996, Weber has always focused on user needs, continuously optimizing and improving its product line according to market changes and user demands. In 2019, Weber embarked on a new journey of brand development for the global hot water intelligent manufacturing center, launching the "World First Clean Core" scientific research project to deeply cultivate the field of healthy hot water. With the product development concept of "using hot water to clean water first", Weber dominated the cutting concept of "first clean hot water" and planned the development path of Weber's first clean hot water with health, intelligence, rapid heating, and safety as sub requirements.

Q5, as a flagship product of fast heating type first purified hot water, breaks the traditional perception of water heaters. The large water volume with 10 times capacity expansion breaks the industry record and brings users the hot water experience of a five-star hotel; The powerful scale inhibition rate of active scale inhibition technology provides superior technical solutions for water purification. The Weber Xian water purifier Q5 has won the China Home Appliance Industry Science and Technology Innovation Award, which is well deserved.


Brand witnesses strength, honor showcases brilliance. Faced with the transition of China's home appliance industry from a high-speed growth stage to a high-quality development stage, we deeply understand the importance of meticulous cultivation to enhance the core competitiveness of enterprises and move towards high-quality development. In the future, Weber will continue to adhere to technological innovation, deeply cultivate healthy hot water technology, consolidate kitchen and bathroom technology issues, promote the transformation and upgrading of China's home appliance industry, and intelligently create more exquisite products that truly solve user pain points for global consumers; To strive for the healthy, rapid, and stable development of China's home appliance industry!