On July 8, 2024, the second marketing work conference of Weber Home Appliances was held at its headquarters in Shunde, Guangdong, with the theme of "Setting Sail and Breaking Waves with Perseverance". Mr. Xu Qikui, Executive Vice General Manager of Guangdong Weber Group, Mr. Liu Zhenggen, Managing Director of Weber Home Appliances, and Mr. Li Bo, Deputy Managing Director, attended the meeting. The Weber Home Appliances team gathered together to summarize and review the work of the first half of the year, and plan and deploy the marketing work for the second half of the year.


Mr. Xu Qikui, Executive Vice General Manager of Guangdong Weber Group, delivered the opening speech for this meeting. Mr. Xu first warmly welcomed the overseas personnel who returned home and provided guidance for Weber's next stage of work. Mr. Xu stated that Weber Home Appliances Company withstood the pressure in the difficult market environment in the first half of the year, with many highlights in the development of new categories, improvement of after-sales service, consolidation of traditional channels, and growth of specialty stores. Mr. Xu hopes that everyone will closely focus on the annual goals and make good work arrangements for the second half of the year, and wishes the conference a complete success.


Mr. Liu Zhenggen, Managing Director of Weber Home Appliances, delivered a keynote speech. Mr. Liu first summarized the business situation in the first half of 2024. Mr. Liu stated that in the first half of the year, there was severe competition among brands in the entire home appliance market. In this challenging market environment, Weber needs to firmly establish its foundation and stable channels in the electric heating category, and expand into new categories based on relevant diversified expansion ideas, opening up a new development pattern for Weber home appliances in the future. In the second half of the year, we will further promote the construction of the exclusive store system, create value for customers throughout the entire chain, continuously innovate marketing concepts, optimize work methods, and ensure the achievement of annual marketing goals. Finally, Mr. Liu expressed the hope that all personnel can strive for breakthroughs in the second half of the year, focus on the annual goals to carry out work in the second half of the year, and wish everyone good results.


Looking back on the past is to help us better face the future. Mr. Ye Mingke, the head of Weber Home Appliances' electric heating product line, and Mr. Lei Dong, the head of the kitchen combustion product line, comprehensively reviewed the sales situation and product system in the first half of the year, analyzed the highlights and shortcomings of existing marketing actions and work promotion, and promoted and explained the product layout and policy planning for the second half of the year.


In addition, work reports were given at the meeting on Weber Home Appliances' T3 plan, new category communication and sharing, OKR target management method, after-sales service system situation, etc. Each department worked together from their respective functions to conduct in-depth communication and discussion for the overall development of the company.


The development of enterprises cannot be separated from the unremitting efforts and hard work of marketing teams. At the meeting, the marketing personnel who made significant contributions to the company's development in the first half of the year were also recognized and relevant awards were presented. We hope that all partners can benchmark, learn from, and catch up with the advanced!



After the award ceremony, the second marketing work conference of Weber Home Appliances in 2024 came to a successful conclusion. After a comprehensive review, summary, and planning deployment of this meeting, the morale and confidence of all members present have doubled, and they have unified their thinking and pace for the next step of work. I believe that Weber Home Appliances will definitely overcome obstacles and move towards the goal of victory in the second half of the year!