On January 24th, the Weber Group's 2018 Brand Marketing Annual Meeting with the theme of "Butterfly Transformation and Opening up Xinjiang" was grandly held at the Sheraton Hotel in Shunde, Guangdong.

Guests including Ou Yongyuan, Chairman of Weber Group, Ou Jieying, Vice Chairman of Weber Group, Zhang Yumin, General Manager of Weber Group Brand Operation Management Center, Xie Dewei, General Manager of Anhui Weber New Energy Heating and Water Supply Equipment Co., Ltd. Production Department, Lao Zifeng, General Manager of Guangdong Weber Electric Appliance Co., Ltd., Ma Yunxia, Assistant Chairman of Weber Group, Yang Haiyun, Minister of Legal Department of Weber Group, Gu Xiangui, Deputy General Manager of Weber Group Brand Operation Management Center, as well as nearly 300 core agents from all over the country attended the conference. This conference also attracted a lot of media attention, with multiple media outlets including "Electrical Magazine", "China Home Appliance Network", "Aiken Home Appliances", "Modern Home Appliances", "Huicong Home Appliances", and Aimei Vision attending the grand event together.


Forge ahead and join hands to win the future


Expanding and strengthening independent brands has always been the most important strategic goal of Weber Group. After the integration of Weber and 3G brands in 2017, Weber Group achieved synchronous and rapid development. In 2018, Weber Group completed the integration of its three independent brands. With the gradual improvement of the Ma'anshan base, the construction of various brand marketing teams is gradually completed. Weber Group will surely set off a new round of 'Weber Storm', "said Ou Jieying, Vice Chairman of Weber Group, in her speech." In 2018, Weber Group implemented a business unit system reform, established four major business units, and achieved rapid development of each business unit by optimizing and integrating group resources.

The Year of Butterfly Transformation


In 2017, Weber Group's independent brand experienced a very extraordinary year. Zhang Yumin, General Manager of Weber Group's Brand Operation Management Center, said in a speech, "After integration and development in 2017, Weber Group's Brand Operation Management Center achieved a qualitative leap in various modules such as team building, brand building, channel building, product development, and talent team building. Against the backdrop of weak economic growth and zero industry growth, it made strategic breakthroughs, which can be called a butterfly year." At the same time, Zhang pointed out that "2017 was a milestone year in Weber Group's independent brand development history. Brand integration, resource focus, and strong growth momentum were demonstrated. Weber brand and 3G brand achieved 33% and 35% growth respectively against the trend.


The impressive results achieved in 2017 were inseparable from the wholehearted trust and strong support of our agents. At the conference, awards and commendations were presented to outstanding agents nationwide.



Explore and expand


To further strengthen brand building, Chairman Ou Yongyuan of Weber Group proposed the strategic goal of "group branding, brand grouping. Achieving 3 billion in the next five years". On January 1, 2018, the three major brands of Weber, 3G, and Odisha were merged into the Weber Group Brand Operation Management Center, implementing unified planning, management, and resource sharing, and fully entering a multi brand and multi category development model. General Manager Zhang Yumin clearly pointed out that the three major brands should differentiate their brand positioning, create differentiated product lines, strengthen the construction of marketing teams, increase terminal promotion actions, and jointly promote the coordinated and rapid development of the three major brands. General Manager Zhang Yumin also made important work arrangements. In the future, we will continue to increase investment in channels, brands, after-sales service, corporate culture construction, and further strengthen the influence and competitiveness of our independent brands.



In order to further strengthen the management, team building, terminal promotion, after-sales service and other capabilities of agent enterprises, and enhance overall combat capabilities, Weber Group has established Weber Group Marketing Business School and hired well-known practical experts at home and abroad to teach.


Finally, Chairman Ou Yongyuan, Vice Chairman Ou Jieying, General Manager Zhang Yumin and other guests took the stage to jointly launch the "Expand Territory and Create Brilliance" ceremony. Weber Group is ready to start again and move towards the path of group branding and brand grouping.

The 2018 Brand Marketing Annual Meeting of Weber Group, known as "Butterfly Transformation and Opening up Xinjiang," has successfully concluded. Adhering to the goal of becoming a century old national brand is Weber Group's unwavering ambition. With the full assistance of agents nationwide, the strong support of many media friends, and the unremitting efforts of all Weber employees, Weber Group's independent brands will surely create new glory.