On the afternoon of January 24th, the Weber Brand Branch of Weber Group's 2018 Marketing Annual Conference was held at the Sheraton Hotel in Shunde. At the conference, a wonderful new product launch and marketing skills training session was presented to everyone.

New product release adds another weapon


Weber Electric Heating Product Manager Liu Yang has released a new product for 2018- Wind Speed 5. Wind speed 5 adopts a D-shaped appearance design, compact and easy to install; With a heating power of 5000W and equipped with a MAX rapid heating system, the 40L water heater can continuously hold 350L of hot water at a water inlet temperature of 23 ℃. During relay bathing, it can increase capacity by up to 11 times and provide multiple water supply for washing vegetables, hands, and face. It can also meet the needs of bathtub bathing. The compact appearance and large water output are refreshing.


Mr. Zhang Yongxu, the Operations Director of the Combustion and Heating Division, analyzed the current situation and development trends of the combustion and heating market, and introduced the new product line of Weber Combustion and Heating to everyone. With the development of the West East Gas Pipeline and the gradual entry of natural gas pipelines into the third, fourth, and fifth tier markets, the gas market is full of opportunities. In 2018, Weber Group's Brand Operation Management Center established the Combustion and Heating Business Unit, with a professional team and a new product line. We believe that Weber's combustion and heating market will have great potential!

Practical training for skill enhancement

On January 24, 2018, at the annual marketing conference, Weber Group officially announced the establishment of Weber Group Marketing Business School and selected a group of outstanding practical mentors from agents across the country. At the Weber Brand Branch, mentors gave everyone a vivid marketing skills training course.


Mr. Luo Chunhui from Quanzhou Xianhui Trading Co., Ltd. has extensive experience in enterprise management and team management. At the meeting, Mr. Luo explained to everyone the eight secrets of success, from goal setting and plan formulation to how to adjust mentality, self-discipline and persistence. Based on the actual situation of his company, Mr. Luo comprehensively explained the elements of success, which resonated with the agents present.


Mr. Lin Feng from Fuzhou Dadongnan Trading Co., Ltd. shared with everyone the successful experience of breaking through the Mediterranean L50S single product. Mr. Lin's passionate explanation was highly infectious. In 2017, both F30Z and L50S products of Fuzhou Dadongnan Trading Co., Ltd. achieved impressive sales results, and under the training of Mr. Lin, the sales of high-end machines by agents in many places significantly increased. I believe that through this training, agents will gain a lot in promoting high-end products.


Mr. Ge Bo from Anhui Shengbo Trading Co., Ltd. shared his experience in promotional activities with everyone, including promotion preparation, personnel configuration, promotion site layout, and promotion effect follow-up... Mr. Ge comprehensively and meticulously explained how to do a good promotion activity, and many promotional details and methods are worth learning from.


Mr. Li Bo, Director of Southwest Region, explained to everyone how to handle engineering machinery, from engineering information sources to negotiation skills to bid preparation. Director Li Bo comprehensively explained the precautions for engineering machinery projects, which are practical and replicable, and received continuous applause on site.