On April 12th, the Weber Group's 2017 Brand Marketing Annual Meeting with the theme of "Gathering and Starting Again" was grandly held at the Wanda Jiahua Hotel in Ma'anshan, Anhui. Nearly 500 agents from all over the country gathered together to celebrate the occasion.


Big names gather, media gathers

This conference gathered guests from various fields such as industry, Ma'anshan Municipal Government, banks, etc.: Jiang Feng, Chairman of China Home Appliance Association, Zhang Ming, Chairman of China Enamel Industry Association, Ji Xiang, Standing Committee Member and Deputy Mayor of Ma'anshan City of the Communist Party of China, Li Qiang, Director of Ma'anshan Economic and Technological Development Zone, and other leaders at all levels of Ma'anshan City, Professor Jiang Weizhong from Donghua University, Professor Lan Hailin from South China University of Technology, Hu Qizhi, President of Guangdong Industry Association, Bank of China, Industrial and Commercial Bank of China, Shunde Rural Commercial Bank and other bank guests, Eisenman and Wagner engineers, Ou Yongyuan, Chairman of Weber Group, Zhang Yumin, General Manager of Weber Brand Operation and Management Center, Xie Dewei, General Manager of Anhui Weber New Energy Heating and Water Supply Equipment Co., Ltd., Guangdong Weber Electric Appliance Co., Ltd. Vice General Manager Yang Haiyun Ma Yunxia, the assistant to the chairman of Weber Group, and other guests attended the meeting.

This conference not only gathered more than 30 big names from all walks of life, but also attracted the attention of the media. Multiple media outlets such as China Home Appliance Network, Aiken Home Appliances, Modern Home Appliances, Home Appliances, Electrical Magazine, and Ma'anshan Daily gathered at the conference site, adding a lot of color to the conference.


Guest speech congratulating the grand event


Ms. Jiang Feng, Chairman of the China Home Appliance Association, delivered a speech congratulating Anhui Weber on its official production and affirming the achievements of Weber Group. She stated that although the current home appliance industry market is facing numerous difficulties, Weber has found its position and direction in the tide of the times. She believes that Weber will take the production of its Anhui base as a new starting point, rely on Weber Group's advantageous resources, achieve brand takeoff, and move towards a better future together with the Chinese home appliance industry.


The enamel industry has a history of over a hundred years. Mr. Zhang Ming, Chairman of the China Enamel Industry Association, said that Weber Group is an enamel enterprise that started early, has a large scale, and focuses on professionalism among domestic brands. Weber not only has leading technological advantages in enamel, but also has made outstanding contributions to the development of the enamel industry. He wishes Weber can achieve further development.


Dr. Lan Hailin, Director of the China Enterprise Strategic Management Research Center, delivered a speech, stating that in the specific environment of China, it is not easy for Weber to resist the temptation of diversified development directions and shape its core competitiveness with quality and reliability. He hopes that Weber can adhere to its positioning as a high-quality product and firmly do a good job in water heaters.


Ji Xiang, member of the Standing Committee of the Communist Party of China Ma'anshan Municipal Committee and Deputy Mayor, delivered a keynote speech on meeting Mr. Ou and Mr. Weber. He stated that the marketing annual meeting was highly valued by government leaders and relevant departments at all levels in Ma'anshan City. Weber has transformed and upgraded from an OEM enterprise to a well-known brand in the industry, and its achievements are evident to all. In the future, Weber will take Ma'anshan as a new starting point. He believes that with the care of leaders at all levels in Ma'anshan and the efforts of all Weber employees, Anhui Weber's tomorrow will be even better. Finally, Vice Mayor Ji Xiang also presented the calligraphy of "sharing, advancing together, and benefiting together" to Mr. Ou Yongyuan, Chairman of Weber Group.


Mr. Ou Yongyuan, Chairman of Weber Group, delivered a speech and warmly welcomed the arrival of all leaders, guests, and agents. He pointed out that Weber has achieved satisfactory results in the construction of its independent brand for ten years. In 2017, the group strategically integrated its independent brand and transferred the largest potential for future growth to Ma'anshan production. With various advantageous resources such as cost, manpower, and equipment gathered, Weber will continue to create brilliance here!

Ten years of hard work and progress


Weber's independent brand construction has gone through a decade long process, during which the independent brand has grown from nothing to something, from small to large, from big to strong. At the meeting, Zhang Yumin, General Manager of the Brand Operation Management Center of Weber Group, summarized the ten-year construction process of the brand. During the ten-year period, Weber has achieved fruitful results in enterprise operation, development strategy, marketing scale, channel construction, brand awareness, product line and other aspects. Ten years of achievements cannot be separated from the strong support of our agents. We would like to thank all our agent friends for their trust in Weber. At the meeting, awards and commendations were also given to outstanding agents nationwide.


Ten years of touching moments are always present

The video "Ten Years of Time" reviews the moments of Weber's independent brand's ten-year construction journey, whether bitter, rewarding, or warm, touching everyone present. Among them, the special gift "Boss, I Remember" photo album given by a ten year old employee to the chairman deeply moved Mr. Ou Yongyuan, the chairman, and the attending agents. This is Weber, a warm enterprise where the boss cares for the employees and they know how to be grateful.


Anhui, we are here


Mr. Xie Dewei, General Manager of Anhui Weber New Energy Heating and Water Supply Equipment Co., Ltd., analyzed the many advantages of the Ma'anshan base from multiple perspectives such as its location advantage and government support. With the advantages of Ma'anshan's location, transportation, and manpower, Weber's independent brand will surely develop rapidly. Mr. Xie also announced the future technology research and development direction of Weber Group, including industry-leading intelligent technologies such as water purification, soft water, and hot water cloud, which will gradually be applied to Weber's independent brand products. In the future, Anhui Weber will also enter the new energy field and provide more categories of new energy heating and water supply equipment for users. At that time, Weber's product line will be further enriched and its comprehensive strength will be further enhanced.

Brand integration strategy attack

General Manager Zhang Yumin elaborated on the background and purpose of the establishment of the Weber Brand Operation Management Center. In 2017, the three major independent brands of Weber Group, Weber, 3G, and Odisha, implemented strategic integration and established the Brand Operation Management Center. The brand strategy integration formed a synergy, and the independent brands were transferred to the Ma'anshan base for production, highlighting the advantages of integrated production and sales, and creating internal conditions for the rise of independent brands. In 2017, Weber will make comprehensive efforts in channel construction, terminal experience, brand promotion, after-sales service and other aspects, strengthen the influence and competitiveness of independent brands, and provide strong support for strategic attacks.


Finally, Chairman Jiang Feng, Chairman Zhang Ming, Vice Mayor Ji Xiang of Ma'anshan, Professor Lan Hailin, and Chairman Ou Yongyuan, among other guests, took the stage to celebrate the re launch ceremony of Weber. Looking back on the past decade, Weber's glory and praise have accompanied it. Now Weber is ready to take off, and the next decade will be even more brilliant!

The "Gathering and Starting Again" Weber Group's 2017 Brand Marketing Annual Meeting has successfully concluded. Adhering to the belief of doing a good job in water heaters has always been Weber Group's belief, and adhering to being a century old national brand is Weber Group's unchanged corporate ambition. Summarize ten years, surpass ten years, and continue to shine in the next decade!