On September 21st, under the guidance of the Ministry of Industry and Information Technology of China, the "2015-2016 China Household Appliance Industry Brand Evaluation Results Release Conference" was held at the Wanshou Hotel in Beijing, sponsored by the China Household Appliance Research Institute and supported exclusively by data from Beijing Zhongyikang Times Market Research Co., Ltd. A total of 70 excellent home appliance brands were released.
The China Household Electrical Appliances Research Institute has launched the 2015-2016 "CBES" brand evaluation activity for the Chinese household appliance industry since early March this year, covering ten categories of products including refrigerators, washing machines, air conditioners, storage electric water heaters, water purifiers, air purifiers, disinfection cabinets, electric pressure cookers, rice cookers, and vacuum cleaners. The evaluation activity is based on the "China Household Appliance Brand Evaluation Index System", and the applying enterprise needs to go through various stages such as enterprise application, material submission, material review, brand initial evaluation, brand re evaluation, brand final evaluation, and expert review.
Representatives of award-winning companies such as Weber Water Heater (second from the right) went on stage to receive their awards
After long-term market research, the China Household Appliances Research Institute conducted a comprehensive evaluation of brand building from the aspects of brand foundation ability, sustainable development ability, market ability, and consumer ability. After open and fair review, selection, and evaluation by industry and experts, the top ten electric water heater brands were finally selected. Weber water heater stands out with innovative products, high-quality services, and strong brand appeal and influence, once again winning the "Top Ten Brands in the Storage Electric Water Heater Industry". Weber has won this honor for four consecutive years, which is a recognition of Weber's product quality and a affirmation of Weber's brand building!
Weber won the "Top Ten Brands in the Storage Electric Water Heater Industry" award for 2015-2016
Ge Fengliang, President and Vice President of China Household Appliances Research Institute, took a photo with representatives from Weber
Brand competitiveness is the most enduring core competitiveness of enterprises. In 2016, Weber Water Heater made steady progress, deepening brand communication and enhancing brand strength. Adhering to the spirit of craftsmanship, Weber insists on doing a good job in water heaters.