On January 8, 2024, the first marketing work conference of Weber Home Appliances in 2024 was held at the headquarters in Shunde, Guangdong, under the theme of "Setting Sail and Breaking Waves with Perseverance". The headquarters and frontline marketing teams, including Ou Jieying, Vice Chairman of Guangdong Weber Group, Xu Qikui, Executive Vice General Manager of Guangdong Weber Group, Liu Zhenggen, Managing Director of Guangdong Weber Home Appliances, and Li Bo, Deputy Managing Director of Guangdong Weber Home Appliances, attended the meeting and conducted in-depth discussions on the development of marketing work in 2024.


At the beginning of the meeting, Vice Chairman Ou and General Manager Xu delivered opening speeches for the marketing work conference. The group leaders first welcomed the overseas marketing team of Weber Home Appliances back home, and affirmed the efforts made by Weber people to withstand pressure and sprint towards their goals in the face of serious competition in the industry. At the same time, they also hoped that the team could maintain enthusiasm, clarify goals, base themselves on the current situation, and grow against the trend in the new year.

Vice Chairman Ou first expressed full affirmation and recognition of the work and dedication of all employees in the past year. Vice Chairman Ou stated that in 2024, the group needs to continue to deeply cultivate user needs, deeply explore customer pain points, adhere to innovative research and development, and provide high-quality product solutions for customers and consumers; At the same time, we should keep pace with the times, constantly innovate marketing models, use new media to narrow the distance between us and consumers, better listen to consumers' voices, further demonstrate brand value, product functions, and brand image to consumers, grasp precise resource allocation, and continuously enhance brand influence. At the same time, we encourage everyone to step out of their comfort zone, tap into the potential customers of the younger generation, seize opportunities, strive for a new high in 2024, and wish this conference a complete success.


Mr. Xu stated that 2023 is a year full of challenges. Based on breaking through the main category of electric heating, Weber has expanded the potential category of kitchen combustion in the existing market, opening up new ideas for the future development of Weber home appliances. At the same time, it has affirmed the internal management efficiency of the organization and the speed of response to market response measures. For 2024, Mr. Xu has also proposed new guidance directions: firstly, advocating team members to adhere to the principle of performance first, result oriented, full of enthusiasm, and seize the market; Secondly, in the face of industry competition and sluggish home appliance consumption market, we must also establish confidence, dare to fight, bravely face difficulties, and rationally deal with market competition; Thirdly, we are committed to providing customers and consumers with the best products and services, creating maximum value for customers, and solving problems for consumers.


At the meeting, Mr. Liu Zhenggen, Managing Director of Weber Home Appliances, gave a speech on the theme of "Setting Sail and Breaking Waves". Mr. Liu first analyzed the changes in industry and consumer structure under the new situation, and pointed out the direction for Weber Home Appliances' key work in 2024. Mr. Liu stated that in the past year, all members of the team have adhered to the spirit of results orientation and hard work, and have made unremitting efforts for the sustainable development of the company. In the current home appliance industry, there is a serious internal competition. In 2024, Weber will implement the business policy of "stabilizing scale and achieving growth", adhere to a stable enterprise development strategy, and focus on annual business goals. Electric heating will stabilize scale by adjusting product structure, and kitchen combustion will continue to improve the "quality price ratio" to promote significant growth in scale. OKR work method will be used to help enterprises better strengthen target management and process supervision. In the future, we will continue to strengthen brand and channel construction, enhance research and development capabilities, focus on product quality and innovation, improve product liability insurance, upgrade after-sales service system, comprehensively consolidate after-sales service system around improving after-sales satisfaction and informationization of after-sales service, enhance user experience, and strive to achieve the core goal of counter trend growth.


At the meeting, the product line promoted the annual work plan, and the operations department, after-sales department, brand and new media department also reported and communicated their work. Each department worked together, starting from their respective functions, with the strongest backing to fully empower the company's overall goals and market work.


The meeting also held a signing ceremony for the 2024 business target commitment letter. The signing of the target commitment letter aims to clearly implement the company's 2024 annual performance targets, so that all members of the business team can have a clear understanding of the organizational goals, focus on personal goals, and achieve the goal of "everyone shoulders a heavy burden, and everyone has a target on their head".


The development of enterprises cannot be separated from the unremitting efforts and hard work of marketing teams. At the meeting, honorary awards were also presented to marketing personnel who made significant contributions to the company's development in 2023. We hope that the commended partners will take this as a carrier, continue to work hard and strive for excellence in 2024, and create new achievements!


The first marketing work conference of Weber Home Appliances in 2024, titled "Setting Sail and Breaking Waves with Perseverance", came to a successful conclusion amidst the sound of communication and discussion among everyone. After the conference, all marketing personnel will have a clearer direction for their work in 2024 and are full of confidence in Weber's journey in the new year. Working together in the same direction and forging ahead, we firmly believe that in the days to come, Weber Home Appliances will continue to uphold the spirit of "result oriented, open, honest, and hardworking", deliver a satisfactory answer to customers and users, and strive to go against the current, break through the waves, and climb high peaks in 2024!