In recent years, the overall economic environment has remained sluggish, and many enterprises have developed slowly or even fallen into development difficulties due to the impact of the economy. For the manufacturing industry, this is even more evident, and some enterprises have even declared bankruptcy and closure. After nearly 10 years of rapid development, Weber Group has also faced great development challenges. So, under the new normal, what measures will Weber water heaters take in 2016? As long as we work together, we can definitely achieve our dreams, "said Zhang Yumin, Vice Chairman and General Manager of Weber New Energy Company, at the 2016 marketing conference

Expanding channels in harsh environments is the key to success



Whether from the perspective of the global economic situation, China's current new normal development period, or the industry reshuffle period, there are four words everywhere - 'not optimistic'. Faced with such a harsh environment, General Manager Zhang Yumin said that 2015 was a year for Weber water heaters to adjust themselves. After a year of adjustment, they achieved great success in "reducing inventory" and "promoting active water", and bid farewell to the three pole break. All products have entered the era of anti electric walls. General Manager Zhang Yumin analyzed that "tonnage determines status, speed determines height". In 2016, Weber's business policy and marketing strategy for water heaters will revolve around "scale", which means developing different policies based on different scales and needs across the country, giving way to scale and fully ensuring Weber's growth in scale.

Unite with one heart, one virtue, and four forces to help break through the situation

Although China's economy has entered a new normal and is in the throes of structural adjustment, the home appliance industry is also facing a reshuffle pattern. Many brands are cautious and conservative in reducing market investment. However, Weber firmly believes that in this wave of home appliance reshuffle, for unprepared enterprises, it is a "slow fish" to be eaten, while for prepared enterprises, it is the best opportunity to forge success!


Therefore, in 2016, Weber water heaters will continue to increase market investment, focusing on four aspects: channels, products, promotion, and after-sales service. In terms of channels, we will expand our channels and increase our scale by starting from conference marketing, participating in various home appliance exhibitions, and enhancing the stickiness between agents and brands; In terms of products, increase product categories, enrich product lines, and attract consumers with safe and high-quality products; In terms of promotion, we attach great importance to self media and new media promotion methods, strengthen timely, interesting, and interactive promotion, and enhance brand exposure and visibility; In terms of after-sales service, we will improve the after-sales service and adopt fast and simple after-sales training methods that keep up with the times to enhance service quality.

This is the worst era, but also the best era! Although there are many difficulties, they also give a lot. As long as everyone works together and business personnel inherit the marketing culture of "two legs and one mouth", agents have ideals, beliefs, big ideas, and strong actions. I believe that in 2016, both agents and Weber Company's dream of expanding their scale will definitely come true!