On March 7, 2015, Weber New Energy's 2015 marketing conference was successfully held at its headquarters in Gaoli, Shunde. Ou Yongyuan, Chairman of Guangdong Weber Group, Zhang Yumin, Vice Chairman and General Manager of Guangdong Weber New Energy Company, Xie Dewei, Deputy General Manager of the Board, and all employees of the marketing system attended the meeting to summarize 2014 and deploy 2015.

The first item of the meeting is the 2014 work summary report. Vice General Manager Xie Dewei summarized that although the company did not successfully achieve its annual target in 2014, its growth rate was still much higher than the industry's growth rate. At the same time, there were significant improvements in marketing models, brand influence, team building, and quality services. Firstly, the company has successfully created a new model of "integrated production, research, and sales", which enables faster and more accurate feedback from the market to the factory, resulting in a more competitive product line; Secondly, the brand influence has been comprehensively enhanced, with the launch of a new VI, making the brand more youthful and dynamic; Finally, the company has formed a professional team to promote the professional operation of the brand and better serve and guide customers.


The second item of the meeting is to announce the 2015 resource utilization policy. With "stability" as the main theme, the sales target from March to December 2015 increased by about 30% year-on-year compared to 2014; At the same time, the company maintains the stability and continuity of its policies. In 2015, the resource utilization policy was basically fine tuned to ensure more precise and effective resource allocation.


The third item of the meeting is to interpret the business strategy for 2015. Vice Chairman and General Manager Zhang Yumin emphasized that in 2014, the integration of production, research, and sales was achieved, and a professional team with strong comprehensive capabilities and service awareness was formed, laying the foundation for the sustainable development of Weber water heaters in the future. Regarding the use of resources, Vice Chairman Zhang Yumin emphasized, "Cherish resources, use them effectively, and steadily promote the sustainable development of the market. Regarding the business strategy for 2015, Vice Chairman Zhang Yumin emphasized three major concepts: "empty talk harms the country, practical action promotes the nation", "survival of the fittest through natural selection", and "sunshine team, sunshine culture". He clearly pointed out that in future work, the main task of marketing overseas personnel is to run the market more, speak with performance, find subjective reasons more, talk less about objective reasons, advocate for a "sunshine team sunshine culture", and colleagues should help and cooperate with each other.


Finally, Chairman Ou Yongyuan delivered an important speech. 2014 has passed, and our main focus is on future development, "emphasized Chairman Ou Yongyuan." 2015 was a crucial year for the company's marketing work, and it was also a good year. As long as all personnel worked hard, took one step at a time, effectively implemented the company's policies, and continued to work hard, we will definitely be able to successfully complete the sales target for 2015.

The successful convening of the 2015 marketing conference has provided all marketing personnel with a clearer understanding of the gains and losses of their work in 2014, as well as a better understanding of the company's business strategy and resource policies for 2015, in order to carry out targeted marketing work and strive to achieve the 2015 sales targets.