From December 2nd to 7th, Weber water heaters were on sale in Xinhua County, Loudi, Hunan, with 165 units sold in six days! Why can a small county town achieve such impressive results? Our editor provided on-site assistance and brought back frontline reports:


Posting and hanging hair can be seen everywhere, with loudspeakers playing around the county town

Posting posters, distributing flyers, and hanging banners (commonly known as the "three styles of posting, posting, and hanging") are the basic actions for event promotion. Not only that, Mr. Deng, the agent of Loudi, personally drove and led the convoy to tour in Xinhua County, installing loudspeakers and broadcasting promotional audio while touring. Along the way, it attracted the attention of many passersby, with a strong momentum and more obvious effects than ordinary tour buses, attracting many customers for promotion.


The song and dance are full of vitality, and the sales are passionate and moving

In order to achieve the effect of both promotion and publicity, various publicity methods were used in this promotion. On the first day, there was a song and dance performance, and the sound system continuously played promotional audio on site. The passionate sales were booming one after another, attracting crowds of people. Passers by came to take a look and accidentally bought a water heater to replace at home.


Persist in the face of wind and rain, sales explode after rain

This promotion encountered many difficulties. The weather was not good, and the next day it was windy and rainy, with the temperature dropping sharply to 3 ℃! At one point, the dealer wanted to give up, but Mr. Deng said, "If you want to do an event, you have to persevere. You can't give up, we have to work together!" Under Mr. Deng's personal leadership, the promotion persisted in the wind and rain, and there were constant orders. After the weather cleared up, sales reached a peak, and persistence paid off.


Summarize and share frequently, grow while promoting

Mr. Deng and his employees share the latest updates of activities on their social media every day, conveying hope and allowing more friends to see them. After the event ends at 8 o'clock every night, Mr. Deng will gather everyone together to review the promotion situation of the day, analyze the reasons for the orders that were not executed, summarize and adjust in a timely manner, and the number of orders will increase day by day.


This promotion in Xinhua County was just a county event, but the effect exceeded everyone's expectations. 165 units were sold in six days, mainly in the form of computer digital display series, setting a new retail record for a single event in the county! This case also provides a reference for other regions to carry out promotions! Entering the peak season, Weber Qianzhen is working together, looking forward to the next record!